{"title":"Egyptian Magic","description":"\u003cp\u003e\u003cspan\u003eA brand doesn’t need to have hundreds of products to be a success. So what’s the best way to make a single-product brand stand the test of time?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eLord Pharaoh ImHotepAmonRa, a former water filter salesman known as Westley Howard, reportedly founded skin care brand\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eEgyptian Magic\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ewhen a mysterious Dr. Imas revealed to him how to create a cream said to be used in ancient Egypt.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eHere ImHotepAmonRa talks to\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eCosmetics Business\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eabout believing in a single product business strategy and why belief comes before profit.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"One of the most common strategies for beauty brands nowadays is to expand their product line-up to cover all skin needs or create products based on trends.\u003c\/p\u003e\n\u003cp\u003eHaving one product makes you expert in that category and legitimate in the eyes of your clients. Trust is ensured because no other products are developed just for the sake of creating newness.\u003c\/p\u003e\n\u003cp\u003eYou might miss out on extra sales but in the end, our customers believe in our transparency and honesty and are faithful users of Egyptian Magic for their entire life and convert their family and friends, which is much more valuable to us and for any brand.\u003c\/p\u003e\n\u003cp\u003eEgyptian Magic has been on the market for 25 years with one.\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"egyptian-magic-whitening-milk-serum-spf-15-50ml","title":"Egyptian Magic Whitening Milk Serum SPF 15, 50ml","description":"\u003cp\u003eNatural Secret with pure ARGAN oil Lightening Serum for all skin types. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClarify your skin and be blemish free with \u003c\/span\u003e\u003cstrong\u003eEgyptian Magic Whitening Milk Serum\u003c\/strong\u003e\u003cspan\u003e. This whitening serum is formulated with Argan Oil, Kojic Acid and Vitamin C to remove stubborn dark spots. It tackles acne scars, sun spots and help restore radiant, even toned complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Passion Cosmetics","offers":[{"title":"Default Title","offer_id":45453133185278,"sku":"","price":30000.0,"currency_code":"UGX","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9850\/3422\/files\/egyptian-magic-whitening-milk-serum_1.jpg?v=1718193397"},{"product_id":"egyptian-magic-whitening-body-milk-500ml","title":"Egyptian Magic Whitening Body Milk,  500ml","description":"\u003ch3 class=\"specifi-head\"\u003e\u003cspan\u003eEgyptian Magic Lightening body milk. This complexion clarifying body milk removes fades stubborn dark spots, acne scars, sun spots and blemishes. It is fast action milk serum that helps restore a clearer and more radiant even toned complexion while smoothing out dry skin. \u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"productSpecificationsTxt fontBold\"\u003eHIGHLIGHTS\u003c\/div\u003e\n\u003cul class=\"productSpecificationsList\"\u003e\n\u003cli\u003e\n\u003ch2\u003eRemoves sun spots\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eRemoves acne scars\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eRemoves stubborn dark spots\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eLighten your complexion\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch2\u003eRemoves skin blemishes\u003c\/h2\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Passion Cosmetics","offers":[{"title":"Default Title","offer_id":45501673406718,"sku":"","price":60000.0,"currency_code":"UGX","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9850\/3422\/files\/20220518_162735-removebg-preview_20_1.png?v=1718729615"}],"url":"https:\/\/passioncosmeticsug.com\/collections\/egyptian-magic.oembed","provider":"Passion Cosmetics","version":"1.0","type":"link"}